The LPGA adopted a new dress code earlier this month, meant to get players to "present themselves in a professional manner to reflect a positive image for the game," according to a spokesperson.
But it also pissed some of them off. It's not hard to see why. The new dress code is restrictive, harsh and infantilizing. Among other things, it bars "plunging necklines" and prohibits any skirts or shorts that show the "bottom area," even if covered by shorts.
Instagram star Paige Spiranac is one golfer who's responded by ripping the new rules. Though she's not on the LPGA tour, Spiranac is one of the most popular female golfers in the country thanks to a lively Instagram page with images and videos like this.
Writing in Fortune, Spiranac says the dress code does a disservice to golfers and "are stifling the growth of the women’s game." The way she sees it, these rules are less about policing the behavior of women currently in the LPGA than they are about making "sure that only players who echo golf’s more traditional, conservative norms are attracted to and excel at the sport."
She also sees the rules are targeting a certain type of woman.
Take the vague banning of “plunging necklines.” What constitutes a plunging neckline? Most likely, this edict was put into place to eliminate the presence of cleavage. In that case, a curvier, fuller-figured woman would be chided and fined far more often than a woman with a smaller bust.
In a world where women are continually and unwantedly sexualized, this new rule serves as yet another reason for women to feel ashamed of their bodies, and a reminder that to be respected, they must alter their behavior because of outside perception.
Spiranac isn't the only golfer to take issue with the new rules. Lexi Thompson, who is on the tour, took aim at the LPGA in a mocking Instagram post that suggested the tour ants woman to dress as if it was 1917 instead of 2017.