Watch Insane Footage From a Russian Slapping Contest, the Most Brutal Sport in the World

This is nuts.

If you can’t stomach MMA, then perhaps this “Russian slapping contest” isn’t for you. 

Video of a bizarre event in which two men stand face to face and hit each other as hard as humanly possible can has gone viral. And it’s easy to understand why.

https://www.youtube.com/watch?v=8nUiC5RrI_A

The strange events have become increasingly popular throughout Moscow.  The footage above was taken in April at the Sarychev Power Expo, according to the Sun. 

A man named Yuriy Kuzmin was finally declared the “King of Slappers” after a grueling three-hour battle. Along with that venerable title, he was awarded a $370 prize. 

Here’s more on the contest:

Sarychev Power Expo aims to promote power sports, patriotism and the strongest men in Russia. The weird event was organized by bench press world record holder Kirill Sarychev. 

The cringe-worthy footage has racked up more than half a million views since surfacing online, and many have questioned what the whole point of the competition is. 

Others suggested the men go and have their heads examined – literally – for fears of brain damage.

https://www.instagram.com/p/BmVL6_1Aprc

There’s no denying these guys are tough, but, frankly, we can definitely think of far better ways to display patriotism.

h/t: Unilad