Tee Time: TAG Heuer + Malbon Golf Collab On Colorful Connected Watch
The eye-catching timepiece can track shots and suggest specific club recommendations.
Swiss luxury watchmaker TAG Heuer and golf lifestyle brand Malbon Golf are collaborating on a new connected timepiece for golf superfans—the TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition.
TAG Heuer has been releasing connected watches since 2015, and the brand’s latest model takes a hard swing at capturing the attention of watch-loving golfers. TAG’s Golf app tracks every shot and links shots to specific clubs, enabling watches to learn from a player’s performance and tailor club recommendations.
The eye-catching TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition boasts a bezel with 18 markings, symbolizing 18 holes on a golf course, with the words “Golf Edition” on it. The watch also includes various sports and utility apps, including a stopwatch, timer, and alarm.
Its 45mm Titan Grade II case, featuring DLC coating, turquoise and green hues—a nod to Malbon Golf’s signature branding—grace the watch’s side, pushers, and crown. The colorful strap, crafted from rubber and calfskin, incorporates bright yellow and green.
The main watch face features the co-branded logo and Malbon’s character wearing a cap with the TAG Heuer shield on it, as well as an animated design that changes colors as the seconds tick by. A second watch face, exclusive to this limited-edition piece, draws inspiration from the TAG Heuer 02 design.
The packaging for the Connected Calibre E4 45MM x Malbon Golf Edition includes an extra black strap, a standard strap, and a specific ballmarker on the clasp. Golf balls featuring the logos of this special collaboration complete the package.
Malbon is offering the limited-edition TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition at three boutiques in the U.S. (and two in Korea) for $2,350 each.