The Rock Reveals New XFL Logo Ahead Of 2023 Relaunch

Are you ready for The Rock’s new XFL logo?

Dwayne The Rock Johnson
Getty Images

Dwayne “The Rock” Johnson’s resuscitation of the XFL continues with the unveiling of a brand new logo.

Johnson, who acquired the XFL in 2020 for $15 million, promised that the this version of the pro football league will be “where the full potential of football is realized, both on and off the field” in a promotional video shared on Twitter.

“X[FL] represents the INTERSECTION OF DREAMS & OPPORTUNITY. To all our XFL players, coaches, fans; You bring the dreams – we’ll bring the opportunity. Now LFG!” Johnson added in the caption.

Along with ex-wife Dany Garcia and Redbird Capital Partners, Johnson picked up the ball after the XFL declared Chapter 11 bankruptcy in 2020, only months into its first reboot under founder and WWE mogul Vince McMahon.

That 2020 season was projected to be a success, but suspension of play due to the coronavirus pandemic proved disastrous for the nascent league.

The Bleacher Report adds that the XFL recently announced a partnership with the NFL to experiment with rules changes, test new equipment and develop prospective officials and coaches.

On Instagram, the Rock also revealed that training camps will start up on January 3, 2023, while Garcia teased a regular season start date of February 18—six days after Super Bowl LVII.

“As an XFL owner and a man who has proudly put his callused, dinosaur hands in the dirt,” Johnson says in front of his replica T-Rex skull. “I can guarantee you that the XFL player will be the hardest and hungriest players [sic] in the room.”