When you go to get a new pair of running shoes how does that go for you? Go in, try on a pair, walk around a little bit, try on another? Repeat until it feels right and then go home only to find the shoe feels different when you start running in them? Adidas is here to put an end to that.
Today the company has announced their new Futurecraft 3D style, a 3-D printed running sneaker based quite literally on your foot. When you step into an Adidas store to get these puppies, you'll be asked to take a short run on a treadmill and instantly will be rewarded with a shoe, conformed exactly to your feet. The idea is that the resulting style will provide the exact tailoring you need as opposed to having to settle with a "one size fits all."
"Futurecraft 3D is a prototype and a statement of intent," said Eric Liedtke, executive board member of the company. " We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete."
As for now, details are scarce. The company says that this is only the first chapter of the "Futurecraft series" but also doesn't know when these will hit stores. Via press release, they say the "Futurecraft initiative will announce more groundbreaking design innovations in the coming six months."
Keep your eyes peeled—and your feet ready—for further developments.
Photos by Adidas