Agent Provocateur Teases Spring 2023 Lingerie Collection
The upscale lingerie brand brings the heat with its Spring/Summer collection.
Agent Provocateur is bringing some unseasonably early heat via its Spring/Summer 2023 collection, seen here in eye-popping new campaign images.
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The upmarket British brand’s new line of lingerie, swimwear and nightwear was crafted and modeled in a decidedly theatric manner, with Agent Provocateur creative director Sarah Shotton describing the theme as “more is more—more glamour, more escapism, and more drama.”
![](https://www.maxim.com/wp-content/uploads/2023/01/Agent-Provocateur-Spring-Summer-2023-8-1180x757.jpg)
Grand parlors, bedrooms brimming with Victorian decor and a spread of elegant white cakes serve as a backdrop for stunning women clad in lavish garments, which include AP’s patented tulles, satins and lace in various playful pastels and classic blacks.
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“I’ve always been drawn to princesses in fairy tales because they represent a duality: the meek ‘good girl’ trapped in the castle at the start of the story, and the care-free party girl at the ball at the end,” Shotton continued.
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“I wanted to give it an update and bring the mood of the story into the modern age: our fairy tale princess is in control, reclaiming her agency, dating who she wants, when she wants, and living her best life.”
![](https://www.maxim.com/wp-content/uploads/2023/01/Agent-Provocateur-Spring-Summer-2023-6-1180x787.jpg)
Particularly enchanting designs feature like pompoms, candy stripes, cherry motifs and a reimagining of Cinderella’s glass slippers as sparkling crystals and sequins on straps and trims.
![](https://www.maxim.com/wp-content/uploads/2023/01/Agent-Provocateur-Spring-Summer-2023-3-1180x791.jpg)
According to AP, the Spring/Summer 2023 collection aims to transform “the wearer into a princess who chooses her own Happily Ever After.” Shop the new line now on Agent Provocateur’s website.
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