The Dior Air Jordan 1 Collab Is a Luxe Upgrade Of An Iconic Sneaker
The limited-edition “Air Dior” sneakers could sell for nearly $2,000 a pair.
Serving as the inaugural release in the forthcoming Jordan Brand x Dior collection as well as a major piece in the Fall 2020 Dior men’s catalog, the Air Jordan I High OG Dior is the product of the “superlative standards” of Italian craftsmanship, according to the athleticwear company.
Hip-hop star Travis Scott—whose signature Air Jordan I High OG launched earlier this year—unveiled the eye-catching kicks at Dior’s 2020 Fall preview show in Miami.
The sneakers boast fine calf leather edge-painted and dressed in a Dior Gray hue. An “Air Dior” remix of the iconic Jumpman Wings is stamped on the upper, while the Swoosh is embellished with Dior Oblique jacquard. Flip the shoe upside down to reveal a giant “DIOR” motif laser-etched across the length of the sole.
“I love mixing together different worlds, different ideas — and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields,” said Dior men Artistic Director Kim Jones. “To bring them together in this special collaboration is to propose something exciting and truly new.”
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,” added. Martin Lotti, Jordan Brand VP of Design.
“Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
The Air Jordan I High OG Dior hits select Dior stores in April of 2020. The suggested retail price has yet to be announced, though Highsnobiety reports that the upcoming sneaker will retail for €1,800 (or just under $2,000), noting that this would make them “one of the most expensive Air Jordans at retail of all time.”