Bell & Ross' "Burning Skull" watches, characterized by a metal skull stamp on the dial, have been among the most lethal-looking timepieces on the market, ever since the first BR-01 Skull was released in 2009.
The fifth iteration of its skull and crossbones-inspired watch is the BR-01 Laughing Skull, which laughs when wound by hand.
Monochrome gave a demonstration of how this bone-chilling effect works in a new video.
The rest of the watch does not stray far beyond what you have seen in previous models, square case and industrial look.
Yet, this one has a hand-wound movement rather than automatic, and its signature "burning" flame details have been replaced by a "Clous de Paris" finish, a guilloché pattern thats appears braided.
The other details are no laughing matter: the case is made of crystal sapphire with anti-reflective coating, it is water resistant down to 328 feet, and its strap is either brown alligator or black rubber with a micro-blasted steel buckle.
Are you into it? Check out the BR-01 Laughing Skull now for $9,900.