Calvin Klein just launched a fall 2019 underwear campaign dubbed #MYCALVINS IRL featuring pop culture heavyweights like Bella Hadid, Naomi Campbell, Diplo and Odell Beckham Jr.—just watch them work their magic in the racy promotional video above.
Like the ad, the accompanying photos aim to celebrate "two totally different perspectives of what sexy looks like," according to the legendary fashion brand that's made modeling stars out of everyone from Kate Moss to Mark Wahlberg.
"The result blurs the line between the public image and private realities of our unapologetic cast and asks the question, how do you do sexy? Perfectly filtered or IRL raw?”
As Harpers Bazaar notes, the campaign is centered around a dichotomy between "perfectly filtered" and "IRL raw" that's demonstrated through a combination of modeled and (semi-)candid imagery.
For instance, Campbell—who is starring in her first CK campaign at age 49—is splayed on a purple carpet through an oddly oriented lens in a colorized pic, while her black-and-white shot is perfectly posed and cropped.
Hadid, Beckham, and Diplo—along with Jacob Elordi, Beth Ditto, Lay Zhang, Jelly Lin, Hayley Foster, Abby Champion, Cara Taylor and Matthew Noszka—are all depicted using the same formula.
The #MYCALVINS IRL collection is available to order now online.