This Racy Luxury Watch Is Dedicated To The Mighty Bugatti Chiron

It’s a fitting tribute to the world’s fastest production car.


The other day we told you about the incredible new $2.6 million Bugatti Chiron, the world’s most powerful, fastest, luxurious and exclusive production supercar. Now Bugatti’s watch partner Parmigiani Fleurier has come out with an exclusive concept watch dedicated to the amazing vehicle.

Parmigiani Fleurier

The design of the watch, a tourbillon dubbed the PF-Bugatti 390, features a tubular movement with a coaxial structure echoing the motor of the Chiron. The winding tube, gear train, power reserve, and tourbillon are all in separate compartments, and it bears the signature of racing driver Louis Chiron, who inspired the car.

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Parmigiani Fleurier

The high-powered timepiece also has two-tone design detailing echoing the look of the Chiron. For now Parmigiani Fleurier has not said when the watch might enter production, but we’re pretty sure any Chiron buyers who want one will be able to seal the deal.