These 24K Gold Sunglasses Have A Seriously Cheeky Ad Campaign

Social media savant 40oz Van’s risque ads put the “asses” in “glasses.”

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HiSnobiety

Hat designer, internet playboy and party-thrower par excellence 40oz Van has collaborated with Vintage Frames Company on a limited edition pair of 24K gold sunglasses with a very interesting marketing campaign.

HiSnobiety

Mr. Van himself stars in the promo pics for the precious shades–along with plenty of bountiful butts–which echo his signature look and are being made in a highly limited edition of 40 pairs.

Vintage Frames Co.

Each pair of 40oz Vans x Vintage Frames sunglasses arrives numbered, alongside a personally signed authenticity card available exclusively through Vintage Frames.

Vintage Frames Co.

But sorry, these beautiful bottoms aren’t included.

H/T: HiSnobiety

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Jared Paul Stern