EmRata took to the 'Gram earlier this week to tease the newest mesh collection from her fashion line, and the short video post has already racked up millions of views.
In the low-key clip, Ratajkowski strikes some poses before twirling in a tiny brown bikini top and orange thong bottom.
"All new @inamoratawoman available now," Ratajkowski captioned the clip, which she followed up with more still photos.
The model, actress and Instagram superstar is no stranger to deftly promoting her designs on Instagram, after launching Inamorata--a mash-up of lingerie, swimsuit and bodywear--last year.
“I was trying to evoke the feeling of a confident girl who wears her bathing suit all day and how that attitude would translate when you’re not at the beach. I asked myself: 'How exactly does that feeling fit into our lives in New York?'" EmRata told Vogue in 2019 about her label's first look book, which featured a lingerie-clad Ratajkowski posing inside a Brooklyn bodega.
“Ultimately it is about a cotton panty that you have on around the house and then wear out to get coffee," she added.