Lightning Strikes in New Louis Vuitton Ads Featuring a ‘Final Fantasy’ Character

Lightning finds herself a fashion model on Instagram.

The iconic luxury and fashion brand Louis Vuitton is shaking things up in the latest ads for the upcoming Spring-Summer 2016 collection. Instead of a gorgeous model, Louis Vuitton’s creative director Nicolas Ghesquière has decided to take things in a more fantastical direction.

Ghesquière has posted ads featuring Lightning, the rose-haired heroine of Final Fantasy XIII, on his Instagram account. The upcoming Louis Vuitton collection takes queues from anime and video games and centers around the theme of exploring virtual reality.

Oddly enough, this isn’t the first time Final Fantasy characters have modeled for high fashion. Prada Japan previously used characters from Final Fantasy XIII-2 including Lightning. Maybe this is the first in a new set of ad campaigns that feature popular video game characters?

Reality and fantasy become one : lightning a genuine heroine in the new @louisvuitton series 4 ad campaign

A video posted by 🆖 (@nicolasghesquiere) on

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