Are Frongs Hot or Not? An Investigation
The “front thong” trend has been favored by everyone from ‘Baywatch’-era Pam Anderson to Beyonce.
![MTM5ODY3NjU0OTM1Njg0MTA3.jpg](https://www.maxim.com/wp-content/uploads/2021/10/mtm5ody3nju0otm1njg0mta3.jpg?w=788&h=444&crop=1)
https://www.instagram.com/p/26lHgWPwwC
Ever noticed how Instagram bombshells, like Kylie Jenner, have been showing off way more hipbone than usual? You were not mistaken.
https://www.instagram.com/p/BC6SkNhnGjS
Kylie and other savvy social media sirens have pounced on the latest swimwear trend–the frong. That’s a portmanteau of “front” and “thong,” for you linguists out there.
You may recognize its high-waisted glory from “Feeling Myself,” the frong-heavy music video Beyoncé dropped with fellow frong fiend Nicki Minaj earlier this year. As many style writers have ably pointed out, that’s when the trend really gained traction.
https://www.youtube.com/watch?v=FsiLmKoWpoU
But the frong is as old as time itself (okay, maybe just the ’80s). As is the case with most trends, the frong is a throwback, specifically to an era when swimsuits tended to ride up a bit higher on the side. Think Pamela Anderson’s one-piece from her Baywatch glory days.
![MTM5ODY3NjU0OTM1Njg0MTA3.jpg](https://www.maxim.com/wp-content/uploads/2021/10/mtm5ody3nju0otm1njg0mta3.jpg)
But ever since these retro swimsuits were christened with their “frong” moniker, they’ve really been given the room to flourish as a trend.
The beauty of the frong is that it allows wearers, like Khloé Kardashian, the chance to wear a one piece but still be daring.
https://www.instagram.com/p/5pb3mzhRjK
But what impact does a trend among Hollywood style gamblers have on us hoi polloi?
It has a major impact, it seems.
At this year’s Miami Swim Week, designers like Cirone and Revel Rey near unanimously debuted high-wasted new frongs.
It was a full-blown frong fest.
![frong-1.jpg](https://www.maxim.com/wp-content/uploads/2021/10/frong-1.jpg)
![frong-2.jpg](https://www.maxim.com/wp-content/uploads/2021/10/frong-2.jpg)
![frong-3.jpg](https://www.maxim.com/wp-content/uploads/2021/10/frong-3.jpg)
![frong-4.jpg](https://www.maxim.com/wp-content/uploads/2021/10/frong-4.jpg)
![frong-5.jpg](https://www.maxim.com/wp-content/uploads/2021/10/frong-5.jpg)
So, is the frong hot or not?
One point to consider is that the frong may not be the most practical for wearers. It’s a bit awkward to show off such a specified part of the body, and it requires some serious… uh… maintenance down there.
But such efforts may pay dividends. A frong is certainly bound to turn heads, and we’re hard pressed to find something wrong about women trying on something new.
So the jury is in, people: the frong is, indeed, pretty hot.
And what better time than before the Baywatch film hits theaters on May 19, 2017?