Hailey Baldwin is relatively new model among the GUESS roster, but she's already been entrusted with enormous responsibility. Namely, the blonde bombshell and Hollywood spawn serves as the stunning new face for the brand's 35th anniversary campaign.
Photographed by Tatiana Gerusova inside an actual California denim washing facility, the campaign features Baldwin striking some seductive poses and straddling male model Stefano Sala (lucky bastard).
The black-and-white shots show off items from the GUESS Originals 1981 Anniversary Capsule collection, which (in a somewhat contradictory direction) draw inspiration from the nineties. Think eye-popping colors, oversized tees, and retro GUESS logos.
See more of Baldwin's sexy shots from the fiery new campaign above.