Page Six recently reported on the trend, citing the ever-rising waistlines of the swimsuits your favorite celebrities are rocking.
The rise of hip cleavage came with the surge in Baywatch-style high-waisted swimwear, which provocatively bares the hipbones. But don't worry, actual cleavage is still in.
Above, check out 15 women flaunting their hip cleavage.
Hip hip, hooray!