JNCO Jeans Is Going Out of Business, And the ’90s Are Officially Over

RIP to your first pair of extra-wide pants.


America hit peak ’90s nostalgia when JNCO reintroduced its ultra-wide, straight-legged  JNCO Jeans.

Now, we may have a sign that ’90s nostalgia is over, like any passing trend. JNCO is going out of business and is liquidating all of its inventory.

The dream of the ’90s is dead, my dudes.


“While this is an end of an era for JNCO, what JNCO stands for will continue to live on in all of our customers and fans who will carry on the spirit of our brand and all it represents,” the company said in a truly beautiful statement.  

“Even though the license will soon terminate, JNCO brand will live on.”


They will live on, indeed—in the eyes of every ’90s baby and the slouchy denim of every skater kid or counter-culture graffitist.

Pour out a Zima for this eternal icon of the 1990s.