In a market dominated by traditional power players such as Prada and Balenciaga, one new luxury sneaker is bringing a game-changing new value proposition, and finding an avalanche of support.
Koio [Koy-Oh], an Italian leather shoe brand founded in 2015 by German entrepreneurs Johannes Quodt and Chris Wichert, is making a serious play for luxury sneaker dominance.
By tapping the trigger points that millennials covet (ethical manufacturing, luxury performance, and accessible price), Koio has managed establish the highest quality-to-price ratio on the market while hitting right at the heart of contemporary culture.
“We knew the shoes would speak to a generation of people who recognized the distinction between quality and excess, and that—like us—eschewed traditional paths in favor of forging their own," the brand said in a statement.
The release of Koio's new runner—The Avalanche—has sparked major buzz in the fashion world from New York to LA as well as Paris Fashion Week and beyond.
With more than 30 organic social media posts coming in daily from tastemakers such as The Native Fox (@thenativefox), Natlie Off Duty (@natalieoffduty), Shaun Ross (@shaundross), Tere Such (@teresuch), and others, Koio's Avalanche collection has solidified itself as the fashion world’s most influencer-celebrated sneaker trend for fall.
Now as Koio’s retail operation starts to expand from New York to Los Angeles (Koio just launched a new retail location on Abbot Kinney in Venice) sneakerheads have a new choice that is both validated by fashionistas and custom-crafted to suit their unique interests with the new Avalanche runner.
Check out these breakout stars of the luxury sneaker game here for $298.