The Koio Avalanche Runner Is Changing The Luxury Sneaker Game
There’s a reason why these Italian kicks are getting so much buzz.
![Koio 4](https://www.maxim.com/wp-content/uploads/2021/05/koio-4.jpg)
Presented by T1
In a market dominated by traditional power players such as Prada and Balenciaga, one new luxury sneaker is bringing a game-changing new value proposition, and finding an avalanche of support.
Koio [Koy-Oh], an Italian leather shoe brand founded in 2015 by German entrepreneurs Johannes Quodt and Chris Wichert, is making a serious play for luxury sneaker dominance.
![Koio 1](https://www.maxim.com/wp-content/uploads/2021/05/koio-1.jpg)
By tapping the trigger points that millennials covet (ethical manufacturing, luxury performance, and accessible price), Koio has managed establish the highest quality-to-price ratio on the market while hitting right at the heart of contemporary culture.
“We knew the shoes would speak to a generation of people who recognized the distinction between quality and excess, and that—like us—eschewed traditional paths in favor of forging their own,” the brand said in a statement.
The release of Koio’s new runner—The Avalanche—has sparked major buzz in the fashion world from New York to LA as well as Paris Fashion Week and beyond.
![Koio Side By Side](https://www.maxim.com/wp-content/uploads/2021/05/koio-side-by-side.jpg)
With more than 30 organic social media posts coming in daily from tastemakers such as The Native Fox (@thenativefox), Natlie Off Duty (@natalieoffduty), Shaun Ross (@shaundross), Tere Such (@teresuch), and others, Koio’s Avalanche collection has solidified itself as the fashion world’s most influencer-celebrated sneaker trend for fall.
Now as Koio’s retail operation starts to expand from New York to Los Angeles (Koio just launched a new retail location on Abbot Kinney in Venice) sneakerheads have a new choice that is both validated by fashionistas and custom-crafted to suit their unique interests with the new Avalanche runner.
Check out these breakout stars of the luxury sneaker game here for $298.