It's about to sweep the beaches this summer in the form of La Croix-branded swim trunks and one-pieces. Oh dear God...
The Wisconsin-based brand is not to blame. It's the work of Los Angeles-based streetwear brand Public Space. Somehow, that just makes it worse.
Every flavor is represented, from pamplemousse (grapefruit) to lime. The colors inspire as much nausea on swimwear as they do on beverage cans.
Shop them on the Public Space website. Trunks go for $39.50, one-piece swimsuits for $49.50 and special collaboration trunks with KRISPYSHORTS for $44.50.