Lacoste Debuts Eco-Conscious ‘Loop Polo’ Shirt
The iconic crocodile polo is getting an eco-savvy makeover.
![lacoste loop polo promo](https://www.maxim.com/wp-content/uploads/2021/05/lacoste-loop-polo-promo.jpg?w=788&h=444&crop=1)
Lacoste is going from crocs to eco-conscious with an environmentally sustainable twist on the brand’s classic polo shirt. The new eco-friendly “Loop Polo” is made of 30% recycled cotton spun together with 70% virgin cotton.
The Loop Polo’s unique “closed loop” process means no two polos are identical. They feature a distinctive speckled look in Heather Gray or Midnight Blue, maintaining the brand’s signature “petit piqué” texture, two-button neckline, short sleeves, and tonal croc camouflage (made from recycled polyester) to ensure the polo’s sporty spirit is still intact.
![lacoste loop polo](https://www.maxim.com/wp-content/uploads/2021/05/lacoste-loop-polo.png)
Consuming less water but remaining faithful to the crocodile’s classic vibe, the Lacoste Loop Polo aims to kickstart an eco-savvy new era for the French brand, which recently joined the Ellen MacArthur Foundation’s “Make Fashion Circular” program in December 2020.
![PH5403_4JV_269](https://www.maxim.com/wp-content/uploads/2021/05/ph5403_4jv_269-scaled.jpg)
Since 2009, the non-profit fashion association has helped style brands become greener, with a focus on how making and consuming clothes impacts the planet.
The Lacoste Loop Polo retails for $135 and will be available starting February 22, 2021 in stores and online at Lacoste.com.