German Camera Maker Leica Gets Into the Luxury Watch Game

It has dropped two new timepieces, each a testament to German precision.

(Photos: Leica)

Leica, the superlative German camera and lens maker, has set it sights on a radically different market: luxury wristwatches.

In the fall, Leica will debut two new models—the L1 and the L2, which are remarkably similar save for a slight divergences.

Both mirror the look of the brand’s world-famous cameras, with simple black dials, stainless steel cases and a red dot on the crown like that of its camera lenses.

They work off a mechanical movement with manual winding, and every nut and bolt has been manufactured and assembled in Germany.

The only difference is the dials: the L1 has only indexes to tell time while the L2 has Arabic numerals. Both are classic watch offerings and really just a matter of preference. 

Simplicity was a bold choice for Leica in its first venture into the watch market, which is notoriously saturated. What do you think?

(Photo: Leica)

The Leica L1 and L2 will be released in the fall. Prices have yet to be announced.

h/t T3