Maxim Debuts First-Ever Swimwear Line at Miami Swim Week

Get your first look at the official Maxim collection heating up the runway.

On Saturday, July 18th, a bevy of bathing suit-clad beauties took to the stage at the SLS South Beach for the Maxim Swimwear Collection fashion show. And lucky for you, we’ve got all the photos, so you can relive all of the looks and excitement of the evening.

Designed exclusively by ONIS Design Group, the collection features 40 looks that combine swim suits and beach wear aimed to highlight women’s natural beauty. And we couldn’t agree more. The forward-thinking collection has an emphasis on style, combining Boho trends with the accessibility of a  “Girl Next Door” vibe.

Click through the gallery to see some of our favorite looks that definitely took the steamy South Beach heat up a notch.