British supercar brand McLaren is going full-throttle into the eyewear business.
Made in collaboration with French optical specialist L'Amy Group, the McLaren Vision Collection is launching a lightweight and luxurious new line of sunglasses and spectacles that are brimming with McLaren's racy aesthetic.
The new collection features a "Core" range, beginning at $323 with four styles of rimmed and rimless designs; a "Premium" range with all-titanium frames that start at $1,004; and an ultra high-end "Bespoke" range that uses 3D-scans of a customer's face to print the perfect custom frame, all for the decidedly upscale price of $2,008 a pair. It's just the kind of over-the-top accessory to stash in the glove box of McLaren's extravagant new GT road car.
McLaren's Vision Collection is also the first-ever optical line to use cameramaker Leica's signature Eyecare lenses, featuring anti-reflective coatings and special tints for driving, skiing, sailing, and golfing.
"Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomizes the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA," McLaren CEO Mike Flewitt crowed in a press release.
Look for the McLaren Vision Collection, which ranges from $323 to $2,008, to hit select eyewear stores beginning in early July.