Nike Gets Spooky With ‘Day of the Dead’ Sneaker Collection
The Air Max 90, Air Jordan 1, Blazer Mid and DBreak Type get a colorful “Day of the Dead”-inspired upgrade.
![nike-2020-day-of-the-dead-collection-1_hd_1600](https://www.maxim.com/wp-content/uploads/2021/05/nike-2020-day-of-the-dead-collection-1_hd_1600.jpg)
Mexican flora and brilliant colors create a vibrant throughline in Nike’s 2020 “Dia de Muertos” sneaker pack.
![HO20_Nike_Sportswear_Air_Max_90_SE_DOD_05_99556](https://www.maxim.com/wp-content/uploads/2021/05/ho20_nike_sportswear_air_max_90_se_dod_05_99556-scaled.jpg)
Four silhouettes are informed by traditional decorations and offerings associated with the Mexican holiday, which is an annual celebration of departed spirits that takes place from October to November 2. A standout is the Air Max 90, which is completely covered in various textures that resemble “papel picado” (perforated paper).
![HO20_Nike_Sportswear_Air_Jordan_1_Mid_DOD_02_99566](https://www.maxim.com/wp-content/uploads/2021/05/ho20_nike_sportswear_air_jordan_1_mid_dod_02_99566-scaled.jpg)
An Air Jordan I and DBreak Type both feature a bold tri-tone yellow, magenta and white colorway, with the word “Familia” emblazoned on the AJI’s toe box and the DBreak’s heel.
![HO20_Nike_Sportswear_DBreak_Type_DOD03_99538](https://www.maxim.com/wp-content/uploads/2021/05/ho20_nike_sportswear_dbreak_type_dod03_99538-scaled.jpg)
The predominantly white Blazer Mid serves as the lowest-key kick, with orange and yellow yellow tracing, a black tongue and a cracked leather creating a subdued aesthetic.
![HO20_Nike_Sportswear_Blazer_Mid_77_DOD_12_99549](https://www.maxim.com/wp-content/uploads/2021/05/ho20_nike_sportswear_blazer_mid_77_dod_12_99549-scaled.jpg)
All feature references to the shape and hues of the Marigold—the Mexican flower that’s commonly found at DOAD festivities—but each gets a distinctly adorned variant of the “Swoosh” located on the quarter. For instance, a yellow angel wing is contained in the Blazer Mid’s, while the Air Max 90’s green Nike logo appears with yellow speckling.
![nike-2020-day-of-the-dead-collection-4_hd_1600](https://www.maxim.com/wp-content/uploads/2021/05/nike-2020-day-of-the-dead-collection-4_hd_1600.jpg)
The Día de Muertos Collection launches globally October 15 on Nike’s website and SNKRS.