Nike is getting serious about the future of footwear.
Either to meet sky-high demand and keep up the hype, it is dropping new colorways of its self-lacing HyperAdapt 1.0 model like mad, most recently in all-white and black-and-white.
Enough about the color: the beauty of these is that they electronically adjust to the contours of your feet. Once you step in, your heel hits a sensor, triggering the "adaptive lacing technology."
They've been touted as the "Back to the Future kicks," namely because Marty McFly rocked a similar pair in the sequel. That was way back in 1989, when such technology seemed impossible.
Now you've seen them in "Black/Blue Lagoon," "Tinker Blue," orange camo and red camo. But we sorta dig the Pure Platinum and Black/White most.
Both will be available as soon as February 23rd and will go for $720.