The New Air Jordan 33 Forecasts Nike’s Laceless Future
The latest Jordan just got a revolutionary upgrade.
Nike’s latest Air Jordan model integrates a new laceless technology previously only available in their Golf Tour Premiere line.
The newly unveiled Air Jordan 33 is the first pair in MJ’s legendary line of basketball shoes to employ Nike’s FastFit system.
The traditional lacing procedure has been replaced with with a single forefoot strap that, when pulled, fully secures the shoe by tightening hidden cables. To release them, simply pull the fighter jet-inspired “eject cord” located next to the tongue.
“Applying FastFit allowed for a balance of art and science in the design,” designer Taylor Kuerbis said in a press release.
“It’s all very utilitarian, and the various elements and what they do are all clearly called out. Thinking about this led us to highlight the pull cord, eject cord and the inner workings of FastFit, and make the function integral to the aesthetic and graphic integrity of the design.”
As Gear Patrol notes, the 33’s also have a carbon fiber plate in the sole that automatically pushes wearers forward by absorbing and releasing energy. The New York Times confirmed that the feature works when they tested the Nike Zoom Vaporfly 4%.
Get the most advanced pair of Air Jordans ever when the 33s drop online and at select retailers on October 18.