Porsche Design Teams With Puma for New Sportswear Line
Here’s your first look at the stylish new collaboration.
![S04_086_V4_CROP_rgb](https://www.maxim.com/wp-content/uploads/2021/05/s04_086_v4_crop_rgb-scaled.jpg?w=788&h=444&crop=1)
![S04_086_V4_CROP_rgb](https://www.maxim.com/wp-content/uploads/2021/05/s04_086_v4_crop_rgb-scaled.jpg)
In a brand new style collaboration, Porsche Design has teamed up with Puma to launch a luxe line of high-end sportswear, lifestyle wear, footwear, and accessories.
![4046901956523_PD_PUMA_SHO_SID_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901956523_pd_puma_sho_sid_pr_cmyk-scaled.jpg)
![4046901956523_PD_PUMA_SHO_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901956523_pd_puma_sho_fro_pr_cmyk-scaled.jpg)
With the first collection dropping in March, the line combines Porsche Design’s functionality with Puma’s innovative performance technologies for a luxuriously sporty collection featuring cushioning systems, seam-sealing knits, and lightweight fabrics.
![4046901944445_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901944445_pd_puma_fro_pr_cmyk-scaled.jpg)
The Spring/Summer 2019 collection will include apparel and sportswear including polos, zip-up hoodies, jackets, parkas, sweatpants, shorts, long sleeve shirts, windbreakers, sneakers, gym bags, and performance tees.
![4046901948610_PD_PUMA_SHO_SID_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901948610_pd_puma_sho_sid_pr_cmyk-scaled.jpg)
Different colorways of sleek and stylish sneakers include simple white with textured uppers and black and orange detailing that really pops.
![4046901947569_PD_PUMA_SHO_SID_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901947569_pd_puma_sho_sid_pr_cmyk-scaled.jpg)
Pieces in the collection range from solid-color polos to geometric stripes and patterns combined with sharp colors that really stand out for sportswear that looks good in and out of the gym.
![4046901944001_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901944001_pd_puma_fro_pr_cmyk-scaled.jpg)
“With PUMA we have found a qualified partner, who shares the same values related to technological innovation and functional design,” says Jan Becker, CEO of Porsche Design Group.
![4046901956639_PD_PUMA_SHO_SID_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901956639_pd_puma_sho_sid_pr_cmyk-scaled.jpg)
“We are very much looking forward kicking-off this partnership and to lift the Porsche Design Sportswear Collection to new heights over the following years. The new Spring/Summer 2019 Collection is just the starting point of this valued partnership.”
![4046901965358_PD_PUMA_SHO_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901965358_pd_puma_sho_fro_pr_cmyk-scaled.jpg)
![4046901965358_PD_PUMA_SHO_SID_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901965358_pd_puma_sho_sid_pr_cmyk-scaled.jpg)
“We are really excited to start working with such a renowned partner like Porsche Design,” adds Bjørn Gulden, CEO of PUMA.
![4046901944261_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901944261_pd_puma_fro_pr_cmyk-scaled.jpg)
“Their active lifestyle heritage fits perfectly to our ambition to bring the track to the street and merge sport innovation with lifestyle products.
![4046901944445_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901944445_pd_puma_fro_pr_cmyk-1-scaled.jpg)
“With our long experience in motorsport, we will be working with Porsche Design to innovate footwear and apparel styles of high quality and technical engineering.”
![4046901942014_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901942014_pd_puma_fro_pr_cmyk-scaled.jpg)
The line promises to “serve the 24/7 needs of the modern sportive urbanist,” and seeing as this is just the first collection, we can expect to see a lot more of the dynamic collaboration in seasons to come.
![4046901943080_PD_PUMA_FRO_PR_CMYK](https://www.maxim.com/wp-content/uploads/2021/05/4046901943080_pd_puma_fro_pr_cmyk-scaled.jpg)