As part of our current avalanche of nostalgia, Ralph is bringing that legendary parka back, as well as reissues and reinterpretations of pieces from its Fall 1993 snowboarding collection.
The red, navy and yellow parka with "Snow Beach" in block letters was made legendary when Raekwon of the Wu Tang Clan rocked one in XL for the "Can It Be All So Simple" video, also released in '93.
The new "Snow Beach" capsule includes 10 pieces, like a red Snow Beach vest, a fitted cap with "Cold Wave" in block letters and a Snow Beach bucket hat. Those are coming to select stores and online January 25th.
On February 1st, a black-and-white "reinterpretation of the Snow Beach aesthetic" will hit shelves and online stores. Pieces will be muted but will still feature those eye-popping block letters.
RL Mag writes of how bold the original pieces were for Ralph Lauren in the early '90s.
Ralph had built his brand by reimagining and revitalizing the codes of traditional aspiration—the English sporting life, the glamour of old Hollywood, the youthful spirit of the Ivy League, the grandeur of the American West. These would always be the pillars of the Polo sensibility, but by the early ’90s, Ralph was inspired by a new wave in youth culture, one defined by extreme sports, street attitude, and an independent spirit.
They remain iconic. The Snow Beach parka is today one of Ralph Lauren's most coveted collector's items so the reissues may go faster than a Supreme drop.