Ralph Lauren Is Brining Back its Iconic '90s 'Snow Beach' Collection - Maxim

Ralph Lauren Is Bringing Back Its Iconic '90s 'Snow Beach' Collection

You can finally get Raekwon's parka.
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(Photos: Ralph Lauren & YouTube)

(Photos: Ralph Lauren & YouTube)

Ralph Lauren is so synonymous with the country club and Ivy League, you've probably forgotten that its "Snow Beach" parka is an icon of '90s hip hop.

As part of our current avalanche of nostalgia, Ralph is bringing that legendary parka back, as well as reissues and reinterpretations of pieces from its Fall 1993 snowboarding collection. 

(Photo: Ralph Lauren)

(Photo: Ralph Lauren)

The red, navy and yellow parka with "Snow Beach" in block letters was made legendary when Raekwon of the Wu Tang Clan rocked one in XL for the "Can It Be All So Simple" video, also released in '93.

The new "Snow Beach" capsule includes 10 pieces, like a red Snow Beach vest, a fitted cap with "Cold Wave" in block letters and a Snow Beach bucket hat. Those are coming to select stores and online January 25th.

(Photo: Ralph Lauren)

(Photo: Ralph Lauren)

On February 1st, a black-and-white "reinterpretation of the Snow Beach aesthetic" will hit shelves and online stores. Pieces will be muted but will still feature those eye-popping block letters.

(Photo: Ralph Lauren)

(Photo: Ralph Lauren)

RL Mag writes of how bold the original pieces were for Ralph Lauren in the early '90s.

Ralph had built his brand by reimagining and revitalizing the codes of traditional aspiration—the English sporting life, the glamour of old Hollywood, the youthful spirit of the Ivy League, the grandeur of the American West. These would always be the pillars of the Polo sensibility, but by the early ’90s, Ralph was inspired by a new wave in youth culture, one defined by extreme sports, street attitude, and an independent spirit.

(Photo: Ralph Lauren)

(Photo: Ralph Lauren)

They remain iconic. The Snow Beach parka is today one of Ralph Lauren's most coveted collector's items so the reissues may go faster than a Supreme drop.