Ray-Ban Releases New Mega Wayfarer & Clubmaster Sunglasses

The new frames are in stores now.

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A new season calls for a wardrobe refresh, be it with one of a stylish new spring jacket or a new pair of fresh sunglasses. You can actually channel that sense of fresh style by looking to the past, though: Hard as it might be to improve upon the classics, that’s what Ray-Ban is doing with the new Mega Wayfarer and Mega Clubmaster.

The original Ray-Ban Wayfarer is already a certified style classic, one with enduring appeal that can trace its lineage from Andy Warhol to hip-hop legends, a tough legacy to top.

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And yet, the Mega Wayfarer levels up the silhouette with a larger frame that comes in tasteful transparent colorways.

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It’s part of Ray-Ban’s new “Genuine Since” campaign, which plays off the brand’s 1937 founding with a new tagline that posits that right now is when your style hits at its most genuine and classically cool.

Bio-based materials make up the frames and packaging itself, complementing the Wayfarer’s iconic roots.

Ray-Ban notes that the style “remains every bit as subversive today.”

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The Clubmaster, on the other hand, boasts a “bold brow shape and retro sensibility,” Ray-Ban says.

The fact that it harkens back to the on-trend ’80s is another fitting reason to add the latest and greatest version of the Clubmaster to your rotation.

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As with the Mega Wayfarer, the Mega Clubmaster — available in sun as well as optical versions — features a broad temple and thick brown design for an even more distinctive look.

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Each new style is available now online at Ray-Ban for the highly agreeable price of $174.

If you ask us, that’s plenty of reason to upgrade your new frames in a snap in time for spring.

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