Ray-Ban Releases New Mega Wayfarer & Clubmaster Sunglasses
The new frames are in stores now.
A new season calls for a wardrobe refresh, be it with one of a stylish new spring jacket or a new pair of fresh sunglasses. You can actually channel that sense of fresh style by looking to the past, though: Hard as it might be to improve upon the classics, that’s what Ray-Ban is doing with the new Mega Wayfarer and Mega Clubmaster.
The original Ray-Ban Wayfarer is already a certified style classic, one with enduring appeal that can trace its lineage from Andy Warhol to hip-hop legends, a tough legacy to top.
And yet, the Mega Wayfarer levels up the silhouette with a larger frame that comes in tasteful transparent colorways.
It’s part of Ray-Ban’s new “Genuine Since” campaign, which plays off the brand’s 1937 founding with a new tagline that posits that right now is when your style hits at its most genuine and classically cool.
Bio-based materials make up the frames and packaging itself, complementing the Wayfarer’s iconic roots.
Ray-Ban notes that the style “remains every bit as subversive today.”
The Clubmaster, on the other hand, boasts a “bold brow shape and retro sensibility,” Ray-Ban says.
The fact that it harkens back to the on-trend ’80s is another fitting reason to add the latest and greatest version of the Clubmaster to your rotation.
As with the Mega Wayfarer, the Mega Clubmaster — available in sun as well as optical versions — features a broad temple and thick brown design for an even more distinctive look.
Each new style is available now online at Ray-Ban for the highly agreeable price of $174.
If you ask us, that’s plenty of reason to upgrade your new frames in a snap in time for spring.