The UFC superstar joined forces with the athleticwear giant—which also serves as the UFC's exclusive outfitter—to launch the 2018 Sole Fury trainer.
“I think in order to do anything extraordinary in this world, you must be fearless," McGregor said in a statement to Men's Health.
"That’s not to say never be afraid, because we are all afraid at some stage, but just not be afraid of external things like failure."
McGregor posed with his new kicks alongside a white Ferrari in a trio of photos posted to Instagram with the caption, "My shoes will always be better than yours!"
McGregor isn't the only star aboard Reebok's so-called "#SplitFrom" campaign. He's joined by rappers Cardi B and Lil Baby, Los Angeles Rams wide receiver Brandin Cooks and Game of Thrones actress Nathalie Emmanuel as official endorsers of the Sole Fury, according to Billboard.
Reebok has further details on the inspiration behind the kicks design:
Designed for casual wear, these men's shoes offer a bold, streetwear-inspired take on Reebok legacy. They're built with a distinctive split-tooling outsole that pays homage to '90s running shoes.
The asymmetrical lacing pattern provides a stable, locked-in feel with a pop of flair. A removable EVA foam sockliner offers all-day comfort, while the rubber outsole adds durable traction.
Additional features a breathable mesh upper and a stabilizing propulsion plate that's incorporated into the midsole.
The Sole Fury and Sole Fury Floatride are available in a variety of styles and color schemes for $90 and $140, respectively.