Rihanna’s Savage x Fenty Launches Flirty Lingerie Line

The Valentine’s Day-themed undies are the brand’s first-ever designer collab.

Rihanna’s popular Savage x Fenty lingerie brand, which helped make the pop powerhouse the world’s richest female musician, is launching a new line in collaboration with designer Adam Selman. Check out the fun and flirty looks in the campaign images above, photographed by Dennis Leupold.

“I couldn’t imagine anyone other than Adam [Selman] for Savage x Fenty’s first designer collaboration”, Rihanna said in a statement announcing the collab, per Highsnobiety. “Adam is everything the brand stands for – fun, playful, sexy.”

The sultry 19-piece Valentine’s Day-themed release features two distinct collections, “Locket Down” and “Down the Aisle” that include everything from “babydoll cover-ups, to cup-less bras to handcuffs and whips.” Highsnobiety has more details:

The accompanying campaign features models inl Joan Smalls, Paloma Elsesser, Adesuwa and Fiffany, evoking Savage x Fenty’s signature celebration of women of all races and sizes. They pose in a neon-flooded bedroom, filled with Valentine’s appropriate-accessories and gifts. 

The Savage x Fenty Adam Selman Capsule Collection is now available to shop, with prices ranging from $16 to $84. Head to Savage X Fenty’s website to check it out.


In the meantime, here’s the high-octane trailer for the Amazon Prime documentary about Rihanna’s Savage x Fenty runway show above.