Tag Heuer Launches 13-Piece ‘Carrera Three Hands’ Watch Line
The “Drive” star sports cool new Tag timepieces in movie poster-worthy imagery.
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Tag Heuer just dropped a massive collection starring more remixes of the fabled Carrera timepiece, and the Swiss watchmaker has a new A-list global ambassador to help spread the word.
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Ryan Gosling is the face of Tag Heuer’s new minimalist Carrera Three Hands campaign, featuring a design first introduced in the early 2000s but updated for the 2020s.
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Color-filtered and blurred imagery showing the Hollywood heavyweight in the no-frills Tags definitely inspires comparisons to cinematography from some of his most heralded movies, namely 2011’s Drive and even 2016’s Oscar-sweeping La La Land.
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“I appreciate its timeless design. I like clean and simple design generally,” Gosling said in a statement. “Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”
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A total of 13 pieces are divided across four models: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm.
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All get a stainless-steel case and bracelet with Tag’s “H” shaped links, save for one that’s paired with a leather strap. Dials branded with the CARRERA block text logo are offered in black, blue, white or silver.
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No prices or release dates have been formally announced, so keep your eyes on Tag Heuer’s website for the latest on the Carrera Three Hands collection.