Shinola’s Latest Watch Salutes a Motown Legend

The Motor City brand’s latest timepiece has really got a hold on you.


Detroit-based watchmaker Shinola is honoring Motown pop legend Smokey Robinson with a new limited release. The special edition Vinton watch—offered in a 38mm and new 32mm case size—features a circular brushed stainless-steel case, piercing blue enamel dial, three-link stainless steel bracelet, and an engravable caseback.

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The watch also comes with a custom-blue 45 RPM single with new recordings of two classic tunes, a duet of “My Girl” by Smokey with Ramsey Lewis III, and “My Guy” covered by Ayra Goya, just in case you hadn’t heard them enough already. It all comes in a snazzy, Smokey-adorned gift box, and is limited to just 1,000 examples. 


Robinson, who turns 80 in February, collaborated with Shinola on the new timepiece, which is part of their Great Americans Series. The Shinola Vinton Smokey Robinson watch set is available now for $950.