Supermodels Candice Swanepoel, Alessandra Ambrosio, Heidi Klum & Tyra Banks Pose For Kim Kardashian’s Skims Campaign
Supermodel star power.
The new “Icons” campaign for Kim Kardashian’s Skims intimates line is certainly living up to its name.
The shapewear mogul brought supermodels Alessandra Ambrosio, Tyra Banks, Heidi Klum and Candice Swanepoel together for the first time, as Page Six points out. All four supermodels are former Maxim cover stars AND Victoria’s Secret Angels.
“What an amazing time reuniting with my girls,” added Ambrosio, as Swanepoel declared the group “The posse you never knew you needed” before dropping a Skims solo shot.
“I hadn’t modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike,” Banks revealed on IG. “The poses came back even fiercer than before!”
Kardashian even claimed that she hadn’t originally planned to participate in the shoot, but she “stopped by and jumped in because it was too iconic.”
A prepared statement reveals that Kardashian “selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies.”
The campaign “salutes strong, powerful women, highlighting the high fashion collective’s prestige in shapewear pieces that make all women feel like icons.”
Though launched recently 2019, Skims has proven a massively successful venture for Kardashian. In early 2021, her majority stake in the underwear, swimwear, loungewear and shapewear brand—valued then at around $500 million, per Forbes—helped make her a billionaire.
Thanks to an influx of investments, Fortune reports that Skims is now worth a $3.2 billion. Kardashian and Skims CEO Jens Grede still retain a controlling stake.