Sydney Sweeney Reveals New SYRN Lingerie Line
“The Housemaid” star’s new lingerie brand was announced via Instagram and a controversial Hollywood Sign stunt.
As if Sydney Sweeney didn’t turn enough heads on a normal day, the inescapable Euphoria star is making waves with a sensual new lingerie line dubbed SYRN.
Teased on Instagram and across social media throughout the weekend, SYRN makes its formal debut today, putting its gorgeous namesake front and center across four different collections: “Comfy,” “Playful,” “Seductress,” and “Romantic.”
In an Instagram post teasing the debut, Sweeney noted “this is lingerie you wear for YOU, no explanation, no apology.” Sweeney showcases the collection in jaw-dropping fashion, donning everything from a cropped T-shirt to minimal athleisure and a seriously sultry black lingerie set.
The debut of SYRN wasn’t without controversy, despite its alluring looks—and a nicely timed arrival ahead of Valentine’s Day. People reports that Sweeney went the DIY route to promote SYRN, draping the Hollywood Sign in bras, as initially reported by TMZ on January 26.
Sweeney posted the viral commercial on her own Instagram, and as People notes, “the final version shows Sweeney and a crew of people dressed in black, carrying duffel bags filled with bras and climbing to reach the Hollywood Sign.”
According to the publication’s report, Sweeney was “not authorized to do so.” Of course, the eye-catching stunt appears to have driven even more buzz for an already highly appealing lingerie drop. Most of SYRN’s debut items are priced below $100 on the direct-to-consumer brand’s website. One imagines Sweeney has ambitious future plans for her first release of ultra-seductive lingerie.
The 28-year-old star of The Housemaid lately turned heads on the cover of W Magazine and its yearly Best Performances Issue—she’s also set to star in a sequel to the well-received thriller. But for now, Sweeney has given her fans plenty to enjoy, a suitably warm respite during a winter cold spell.