Tag Heuer Debuts 50th Anniversary Monaco Watch

This racing-inspired timepiece’s classic design has stood the test of time.

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Tag Heuer is continuing trek through its storied, high-octane history with the release of the the Monaco 1999-2009 Limited Edition. 

The auto racing-inspired, squared-faced stunner is the fourth in a line of exclusive tributes to the luxury Swiss watchmaker’s first Monaco model, which was originally released in 1969 in honor of the Monaco Grand Prix. Each reflects the style of a specific decade. 

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This 2000s-inspired timepiece gets a white opaline seconds sub-dial and a chronograph minutes counter along with striking red and orange accents on the hour and minute hands. All of these components stand out against a pitch-black or blue background.  

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The stainless steel caseback is finished with circular brushed patterns and engraved with “Monaco Heuer,” “1999-2009 Special Edition” and “One of 169,” the latter being the reference to the extremely limited number that will be produced.

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Inside the case is Tag Heuer’s Calibre 11 movement, a modern version of the automatic winding movement that debuted in OG Monaco. The strap is made of perforated black calfskin with black lining and white stitching. The watch is presented on a grey cushion surrounded by an orange interior in a dark blue box decorated with a horizontal check-pattern stripe. 

Unfortunately, the Monaco 1999-2009 Limited Edition is already out of stock, despite its $6,550 price tag. Click here to sign up for a notification so you won’t be left hanging when the fifth and final Monaco Through Time model is available. 

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Brandon Friederich