Tag Heuer Unveils Final Monaco Watch Marking 50th Anniversary

History and luxury join forces in one striking timepiece.

Tag Heuer

Tag Heuer revealed the fifth of its five limited-edition models marking the Monaco’s 50th anniversary in Shanghai on Monday, with brand ambassadors including Cara Delevingne on hand for the ceremony.

The previous pieces were all designed to mark the decades that passed between the model’s introduction and today. With this watch, the Swiss watchmaker celebrates the decade between 2009 and 2019.

Tag Heuer

The four pieces produced prior to this one also marked races with which the brand has become associated: The 1970s edition was presented during the Monaco Formula 1 Grand Prix, the 80s was unveiled at Le Mans, 90s just ahead of the New York-based Formula E Championship, and the early 00s (2000-2009) at a special event in Tokyo, Japan.

Each new Monaco has been constructed with elements that elegantly nod to the eras they represent and this one is no different. 

It comes with a black calfskin band and has minimalist, clean look, with smooth stainless steel case and pushers.

The dial is charcoal colored with SuperLuminova-enhanced hands and number positions for maximum readability. The minute hand and hands on the subdials pair with a marker beneath the 12 o’clock position forming striking yet subtle red accents.

Tag Heuer

The Monaco’s unique design features are still there and unmistakable as ever, such as the crown positioned to the left (rather than right as with most timepieces) and pushers on the right of the dial.

The “Monaco Heuer” logo is etched into the caseback with the legend “Special Edition 2009-2019” and “One of 169.”

This fifth and final special Monaco is an automatic like the original and runs on a special movement (Calibre 11) that is essentially a modernized version of the original Monaco’s inner workings.

Tag Heuer means it when they call this edition “limited”—there are only 169 pieces, and the watch costs $6,550.