The Coolest New Watches From Tag Heuer, Hublot, Bulgari, Zenith & More At LVMH Watch Week

Wrist game upgrades from an array of luxury watchmakers.


The world of luxury watches loves a chance to show off, with innovation and high style never far from the forefront. That goes for Watches and Wonders as well as the recent LVMH Watch Week. The 2024 showcase shined a spotlight on haute horologists like Hublot, Tag Heuer and Zenith with each timepiece shining seemingly brighter than the last. Here, the most covetable, jaw-dropping timepieces from LVMH Watch Week. The good news? If you’ve got money to burn, some of these just might be within reach.

Tag Heuer Carrera Chronograph

(Tag Heuer)

The Tag Heuer Carrera acts as an utterly classic blank canvas of sorts, with speedy racing heritage in spades. And this year, it now comes in a bold, vivid green dial option that adds some serious flair behind the wheel. The watchmaker also debuted a Tourbillon complication at LVMH Watch Week, but the iconic Carrera Chrono is a pound-for-pound champion. $6,550

Daniel Roth Tourbillon Souscription

(Daniel Roth)

Although Daniel Roth might not be as familiar to some watch enthusiasts as an industry giant, the elite maison is very much worth a look. Just witness its Tourbillon Souscription, an elegant timepiece that exists as both a circle and square in terms of eye-catching case shape. Oh, and that case? It’s made of 18-karat gold and houses a complication with an 80-hour power reserve. $163,000

Bulgari Octo Finissimo


It’s tough to pinpoint just one thing to love about the new Octo Finissimo, available in an elegant yellow gold or Tuscan copper. Is it the remarkably slim profile? The classic 40mm case and dressy links? Or the dial that (somewhat similar to Daniel Roth) blends two shapes seamlessly? All the while, it remains remarkably understated and memorable. $45,500

Hublot MP-10 Tourbillion Weight Energy System Titanium


Hublot’s flagship models, like the Hublot Big Bang series are sporty, rugged, luxurious and groundbreaking, but the MP-10 Tourbillon Weight Energy System is another beast entirely. It’s built with 592 components and ultimately results in a roller display with a circular power reserve and two linear weights. Impressive, complex and utterly unlike anything else on the market (with a price tag to match). $264,000

Zenith Chronomaster Original Triple Calendar


The Zenith El Primero movement and the Chronomaster Original (that is, the first model introduced in 1969) are the impossibly precise stuff of legend, down to tenths of a second. And the latest Zenith release harkens back to those days, using a triple-chronograph design with sporty, speedy appeal and two strap options. It’s among the more accessible watches to come out of LVMH Watch Week, but investment-worthy all the same. $13,900