Timex Collabs With Huckberry For Retro-Inspired Coca-Cola Watch

The bold new design comes on the heels of the wildly successful Q Timex line.
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Timex continues to mine gold from its legacy designs with a new collab, the Huckberry x Timex "Cola" Sport Watch — Limited Edition. While it has clearly been inspired by the Connecticut-based watchmaker's retro Q watches, which resurrected designs from the 1970s and 80s, this new quartz model with a Coca-Cola color scheme is an original.

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Huckberry describes how they approached designing the "Cola" by drawing "on styles from the 70s and 80s and went with a military-inspired ‘crosshair’ dial with polished and faceted 6, 9, and 12 markers."

The Huckberry x Timex "Cola" sports the elegant Q-style stainless steel bracelet and a "functional aluminum timing bezel" as well.

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Here are selected specs from the Huckberry listing for the watch:

  • Function: Time, day, and date
  • Movement: Seiko PC33 quartz
  • Crystal: Acrylic domed crystal
  • Stap: Stainless steel
  • INDIGLO® lume on minute and hour hands
  • Case: Stainless steel
  • Strap: Stainless steel
  • Crystal: Acrylic domed crystal

With the Seiko-made quartz movement, it promises to be a reliable, easy-to-maintain timepiece, and one that has the distinct advantage of going with just about anything, from sweats to a suit. 

This limited edition Huckberry x Timex "Cola" Sport Watch retails for $189. Find out more at huckberry.com.