Todd Snyder and New Balance Unveil Their Most Colorful Sneaker Collab Yet

Taste the rainbow.
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todd snyder new balance

New York menswear guru Todd Snyder is renowned for unimpeachably cool collaborations with heritage brands Timex and New Balance--but his latest sneaker drop is designed to bring the heat to dark and dreary winter outfits. 

For their seventh sneaker collaboration, Snyder reinvigorates the classic NB 998 with a veritable rainbow of red, green, yellow and blue hues, with gray, white and black accents, that delivers a polychromatic jolt to liven up tonal cold weather ensembles.

“We had so much fun creating the Todd Snyder x Peanuts® collection of athletic apparel and timepieces, and really wanted to offer a colorful sneaker with a similar vibe,” Snyder said in a press statement. “As a lifelong fan of New Balance, I loved being able to take the iconic 998 shoe and reimagine it in playful, wearable technicolor.”

The American-made sneaker is crafted with a suede/mesh upper and ABZORB® cushioning in the mid-foot for optimal shock absorption and comfort.

The limited-edition Todd Snyder + New Balance 998 Color Spectrum ($220) is now available exclusively at and the brand’s NYC flagship store.