Todd Snyder and New Balance Unveil Their Most Colorful Sneaker Collab Yet

Taste the rainbow.

(Photo: New Balance)

New York menswear guru Todd Snyder is renowned for unimpeachably cool collaborations with heritage brands Timex and New Balance–but his latest sneaker drop is designed to bring the heat to dark and dreary winter outfits. 

For their seventh sneaker collaboration, Snyder reinvigorates the classic NB 998 with a veritable rainbow of red, green, yellow and blue hues, with gray, white and black accents, that delivers a polychromatic jolt to liven up tonal cold weather ensembles.

“We had so much fun creating the Todd Snyder x Peanuts® collection of athletic apparel and timepieces, and really wanted to offer a colorful sneaker with a similar vibe,” Snyder said in a press statement. “As a lifelong fan of New Balance, I loved being able to take the iconic 998 shoe and reimagine it in playful, wearable technicolor.”

The American-made sneaker is crafted with a suede/mesh upper and ABZORB® cushioning in the mid-foot for optimal shock absorption and comfort.

The limited-edition Todd Snyder + New Balance 998 Color Spectrum ($220) is now available exclusively at ToddSnyder.com and the brand’s NYC flagship store.

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Maxim Digital Director