UFC & Anti Social Social Club Team Up For New Apparel Line
UFC welterweight champ Leon Edwards models the hard-hitting collection of t-shirts, caps, hoodies and more.
Streetwear brand Anti Social Social Club is joining forces with the UFC to punch up its latest apparel and accessories drop.
The ASSC x UFC collection comes on the heels of International Fight Week 2023, a seven-day celebration of all things MMA that culminated with an action-packed UFC 290 fight card at T-Mobile Arena in Las Vegas on July 8, headlined by Alexander Volkanovski defending his featherweight title with a dominant win over Yair Rodriguez.
The capsule is headlined by a pair of co-branded Dyaco leather boxing gloves, featuring pop-color labels and stitching, but most of the pieces are clothing items.
A selection of tye-dyed tees, hoodies, shorts and hats are adorned with lockups of the two brands, while a more athletic hoodie and jersey from Venum—the supplier of official UFC fight kits—will appeal to more hardcore shoppers.
Reigning UFC welterweight champion Leon Edwards adds some authenticity to the collection as he models various pieces, including a colorful tee collaged with his visage and select Octagon moments—heavyweight champion Jon Jones and UFC cash cow Conor McGregor are given similar treatments.
A few novelty items, including a mini-fridge, Octagon towel and a water bottle, round out the drop.
“As UFC fans, we’re excited to be launching our collaborative capsule in celebration of 2023 International Fight Week,” an Anti Social Social Club rep said in a statement.
“We wanted to ensure the collection covered everything from classic fight pieces in collaboration with Venum and Dyaco, to everyday hoodies and tees.”
As with all Anti Social Social Club releases, expect the UFC collection to sell out quickly when it drops on Saturday, July 15 at 12 p.m. ET. Tap here to shop.