We've come to their defense and rallied around the cause before: celebrities are unanimously being targeted on Instagram by "body shamers."

The latest on their troll-fueled hit list was Chloe Lattanzi, the curvaceous 30-year-old daughter of Grease star Olivia Newton-John.

When critics mocked Lattanzi's bountiful breasts, Lattanzi hit back with a fire bikini shot and a fierce battle cry for buxom beauties the world over.

Being unashamed of your feminine form makes you strong. It takes strength to accept and love yourself. This is message is for every woman who has ever been called stupid or a bimbo for having confidence and for loving your body. Having big breasts does not make you stupid. It's calling people stupid for having big breasts that makes you ignorant. I love you all. I celebrate the sexy free confident woman.

Lattanzi joins the ranks of other high-profile women who have clapped back at critics, including supermodel Gigi Hadid, Modern Family star Ariel Winter, and even the great Emily Ratajkowski. Have these people no shame?

But one commentator, Gersh Kuntzman of the New York Daily News, claims that these body-positive celebrities are just fishing for attention by being deliberately provocative and then piggybacking on Internet activism culture.

"Celebrities are frauds in every way all the time no matter what, and Lattanzi, the daughter of Olivia Newton-John, is just the latest example," Kuntzman wrote in an op-ed on Wednesday.

"If the celeb keeps posting racy pictures of herself, no matter how innocently she captions it, the world reads it this way: 'Hey, look at me. I'm hot and having fun! And where are you? At work? And, worse, your life is so boring that you're sitting there ... looking at a picture of me, loving life!'"

"Instead of ignoring the stupid people they provoked in the first place, the celebrities play the victim, even going so far to say that they have to shame the shamers as a form of solidarity with all the other misunderstood people out there."

Kuntzman claims these celebrities do not represent the bulk of cyber bullying incidents, which are typically waged against vulnerable young girls rather than rich and beautiful celebrities.

Whatever your stance, we can all agree body shaming, even towards someone like Chloe Lattanzi, is a scourge that mustn't be tolerated.