This Copenhagen Hotel Is An Exuberant Ode To Scandinavian Style

The whimsical 25hours Hotel Indre By aims to be Copenhagen’s coolest new getaway.

A 19th century building that once housed a porcelain factory, and later a university, has now become Copenhagen, Denmark’s newest and coolest boutique hotel: the 25hours Hotel Indre By. A breath of fresh air and a welcome addition to the city known for its impeccable style, the hotel’s focus on dining and design is sure to draw legions of fans.

Though it’s the first Scandinavian outpost from the hip 25hours hotel brand—part of the famed Accor luxury hospitality group—the creative team decided to steer away from Nordic Chic, instead opting for something a bit more edgy, courtesy of a collab between local architects BPP Arkitekter and London’s Martin Brudnizki Design Studio.

Using the centrally-located building’s original architectural details as a backdrop, the team created an aesthetic remix of sorts, i.e. a “a juxtaposition of the old and the new,” wherein “guests drift constantly through periods in Copenhagen’s history,” experiencing a “wealth of contrasting experiences”—all of them extremely alluring.

As the icing on the cake, international art consultancy VISTO was commissioned to assemble a collection of over 100 works of art for the hotel, which can be seen both in the public spaces and guest accommodations. There are 243 guest rooms in all, ranging up the Gigantic category, and each of them unique in various ways, with Copenhagen-worthy design flourishes.

“Hidden” spaces and pleasant surprises are located throughout the hotel, from the Vinyl Room for music aficionados with its impressive collection of LPs, to the Love Library, a cozy, dark red room with books and a fireplace that makes you want to camp out there all day with a drink or two from one of the bars.

The Assembly, with its central, eye-catching bar and comfortably-furnished corners acts as the main meeting place for travelers, who can order food and drinks as well. And leading off this main hall and down the corridor to the lobby are the music room and library, as well as the chic NENI restaurant, a colorful eatery evoking the culinary traditions of Israel, the Mediterranean and the orient, that is meant to be a social spot as well.

Run by the Molcho family— Haya Molcho, celebrated chef and author of numerous cookbooks, and her sons Nuriel, Elior, Nadiv and Ilan—the philosophy for NENI revolves around “sharing pleasurable moments.” There’s an airy main dining room with a steel and glass roof, a bar, and a cozy lounge with upholstered furniture and a view of the street.

The Boilerman Bar in hotel’s basement is another hidden gem, with a neighborhood speakeasy feel with an emphasis on highballs, and board games embedded into the tables. Dark and sexy, it has attracted a stylish clientele of locals and visitors as well, drawn to its intimate environs. Cafe Duse meanwhile is run by a celebrated Italian baker.

The spacious wellbeing area is situated on the first floor of the hotel. A fully-equipped fitness studio awaits hotel guests, featuring the latest techno gym equipment, yoga mats and a view of the terrace. Our outdoor sauna, with both indoor and outdoor loungers, offers guests the opportunity for deep relaxation. If you arrive early and want to hit the city before check-in, feel free to use the power shower in the sauna area to freshen up before your rendezvous with Copenhagen.

There’s also a spacious wellbeing area situated on the first floor of the hotel, with a fully-equipped fitness studio; and an outdoor sauna, with both indoor and outdoor loungers, for the ultimate in relaxation. And if you want to get the full Copenhagen experiences, as the front desk for one of the special bicycles made by Berlin-based firm Schindelhauer, and start exploring.

They’ll even give you a custom map of the most charming routes around the city, curated by bike professionals especially for 25hours—your new home away from home in this design mecca.