Agent Provocateur Just Dropped Its Latest Lingerie Campaign, and It May Be the Sexiest Yet - Maxim

Agent Provocateur Just Dropped Its Latest Lingerie Campaign, And It May Be the Sexiest Yet

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(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

Iconic British lingerie brand Agent Provocateur just released its latest campaign, and it's raising temperatures on both sides of the Atlantic.

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

Models Daphne Groeneveld and Hollie-May Saker flaunt the latest looks from the Spring/Summer collection, all in the name of "freedom."

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

"The time is now. The feeling is freedom," the press copy reads.

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

"Our Spring Summer collection invites you to live in the moment, with all new, luxurious lingerie styles celebrating romance and adventure, dreaming, and daring."

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

It translates into pastel-colored bralettes and bright red and orange suspenders... and some seriously sexy shots from photographer Carin Backoff.

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

Better yet, Agent Provocateur dropped a campaign video to go along with the shots, a peak into the "Hotel Au Provocateur" starring Maxim cover girl Barbara Palvin.

See the rest of the Spring/Summer 2018 campaign, here:

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

(Photo: Agent Provocateur)

h/t Highsnobiety