The former Maxim cover model's latest collection by Swimsuits for All is being promoted with unretouched paparazzi photos.
"Introducing my latest @swimsuitsforall collection!" she captioned an Instagram post featuring a form-fitting one-piece. "We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful."
The designs evoke a retro style, and all are available online for under $100.
"I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching," Graham added in a statement from the brand.
Edited or not, Graham always looks incredible. Check out the smoldering Swimsuits for All photos in the gallery above, and see her hottest recent 'grams below:
h/t: Harper's Bazaar