Ashley Graham Is Using Raw, Unedited Paparazzi Photos to Promote Her New Swimsuit Line

See unretouched images from the smoldering campaign here.

Ashley Graham continues to advocate for body positivity and the acceptance of curvy figures with a candid new ad campaign. 

The former Maxim cover model’s latest collection by Swimsuits for All is being promoted with unretouched paparazzi photos.

“Introducing my latest @swimsuitsforall collection!” she captioned an Instagram post featuring a form-fitting one-piece. “We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful.” 

The designs evoke a retro style, and all are available online for under $100.

“I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching,” Graham added in a statement from the brand.    

Edited or not, Graham always looks incredible. Check out the smoldering Swimsuits for All photos in the gallery above, and see her hottest recent ‘grams below:

h/t: Harper’s Bazaar