Emily Ratajkowski Has a New Bikini Line, And the Best Part Is She's Modeling All of Them

These shots are straight fire.
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These shots are straight fire.
(Photo: Inamorata)

(Photo: Inamorata)

Emily Ratajkowski is putting her mastery of wearing bikinis to good (cash-grabbing) use. 

The enterprising model has started up her own swimwear line, Inamorata, that is replete with the retro styles, high-cut silhouettes and versatility of those shown in her sizzling Instagram account.

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

And when you look this great in a bikini, you might as well star in the first campaign for your own line...

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

Ratajkowski works all her six new bathing suits—three bikinis and three one pieces—to the hilt. There are polka dots, leopard spots and bow embellishments... oh my!

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

The secret of her design success is all in the waist, rather than up top.

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

"My waist, and for women in general, that is the thing that you want to accentuate the most, and sometimes it can be really hard," Ratajkowski told Vogue.

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

It's just a way of life for the California beach babe.

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

"I grew up in San Diego, and I basically wore a bathing suit every day on the beach," she said. "When I was 16, sometimes I would literally wake up, not put on any clothes, and I'd put on a bathing suit and get coffees and burritos for the day."

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

(Photo: Inamorata)

It looks like old habits die hard...

Check out Inamorataswim.com for more killer beach babe looks.