Good Luck Dry Cleaners has shared a new lingerie shoot filmed at the buzzy lifestyle brand's art-filled downtown Manhattan event space. Check out the exclusive behind-the-scenes video and photos here.
Two models—Joyce Chiu and Tara Yochum—strike poses amid a punky, art-filled backdrop, including a sign that reads "NY Hates U," Marshall guitar amps, a vintage cash register adorned with the iconic "Fuck You, Pay Me" quote from Goodfellas, golden bulldogs, and more in the video shot by Louis Mayo.
Founded in May 2017, Good Luck Dry Cleaners has been described as a "Swiss Army Knife of art and culture” by cofounder Phil Reese, who spoke with Maxim.com last year. “We showcase art, do event activations, work on the branding and marketing side with clients, collaborate with hip-hop and punk musicians, we have a merchandise line."
The brand's downtown NYC location has also lately become a hot spot for exclusive parties and a favorite backdrop for models to pose for photographers.